New Sponsorship Deal for School Games - News - Norwich East SSP

New Sponsorship Deal for School Games

Sainsbury’s provides £10 million investment for School Games

The UK's Olympic and Paralympic sporting legacy was given a huge boost today when Sainsbury's pledged a £10 million package to support the new School Games Competition over the next four years. A further £14 million from the Department of Health plus a further £8 million from Sport England will extend funding for School Games organisers from two years to four years, up to 2015. And sponsorship from adidas means that the 1,600 young athletes will be provided with sports kit. Sainsbury's recently announced David Beckham as the new ambassador for its Active Kids programme and future activity to encourage sport in schools.

The unprecedented funding package, which will ensure that the School Games have a lasting legacy beyond 2012, was announced today by Secretary of State for Culture, Olympics, Media and Sport, Jeremy Hunt and Sainsbury's Chief Executive Justin King. To mark the announcement they were joined today at Sainsbury's Store Support Centre by Olympic Silver medallist Gail Emms, Paralympic hopeful Andy Lapthorne, Sport England Chair Richard Lewis, Youth Sport Trust Chief Executive Baroness Sue Campbell, British Paralympic Association Chief Executive Tim Hollingsworth and children from the City of London Academy in Southwark.

Mr Hunt said: "We are absolutely determined to leave a real and lasting legacy for young people fromLondon's Olympic and Paralympic Games, and the Sainsbury's School Games will help do just that. The fantastic funding package announced today - from Sainsbury's, adidas and the Department of Health - shows the commitment to completely transform competitive sport in schools. I want to thank Sainsbury's and adidas for their generosity in helping to secure the future of the School Games beyond 2012."

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